At the beginning, I started with an idea of doing my Final Major Project based on Vietnam, my home country. I wanted to work on something very close and also important to me for this project, that is why I chose Vietnam as the main subject. But later on the idea felt more like a tourism project, which was quite predictable and not challenging so I tried to link all of my research to something new.
I was looking at the traditional Vietnamese women, so I thought about myself and the young generation in Vietnam, then started looking at how different we are now compared to our mothers and grandmothers when they were young. Because of the generation differences, I noticed many stereotypes that our parents always assume about the teenagers in Vietnam, mostly about how rebellious we are nowadays. But Vietnam only was not enough, so I expanded my research and looked at Asian teenagers as well from other countries such as China, Korea, Japan, Thailand… There are a lot of Asian stereotypes which were mainly created by Western people, for example: how Western people always think that Asians don’t know how to speak or write English properly, Asians are mostly nerds who are extremely good at mathematics and sciences and want to be doctors or engineers, Asians who come to America or Europe to study abroad and always wear designer clothes are a bunch of stupid kids with rich parents… In the end, I chose to focus on the entertainment industry in Asia and the idolization of young people towards their idols. My project will explore the reasons why many young Asian people get obsessed blindly with celebrities. At the end of this project, through Styling, Photography and Imaging, I will produce a final outcome based on the concept of idolization and obsession.
Below is some experimentation that I did for this unit, including a collaboration with my friend Anh Thu Ta, who is an Illustration student at Kingston University:
Test shoot #1: [link]
Test shoot #2: [link]
Self-initiated Project / Collaboration: [link]